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Dakota Morse has a wealth of work experience. In 2009, they began working as a Marketing and Merchandising Specialist and Food Service Maintenance Department at J Polep Distribution Services. In 2010, they became self-employed with a Craigslist and eBay business. In 2013, they served as the Executive Advisor and President and Founder of the UMass Entrepreneurship Club. In 2014, they worked as a Sales Representative and Database Development Manager at HWY Partners - Harold W. Young, Inc. In 2015, they were a Campus Representative for Apple, as well as a Marketing and Business Development Intern for MassChallenge. In 2016, they joined Amazon as an Account Executive II - DTC Lead, where they conceptualized and launched Amazon Advertising's DTC initiative. In 2020, they became Co-Founder & CEO of ALT Group, an eCommerce brand accelerator.

Dakota Morse completed a degree in Management with a focus on Entrepreneurial Studies from the Isenberg School of Management at UMass Amherst in 2016. Prior to that, Dakota attended Newton North High School from 2009 to 2013. Dakota also holds a certification in Google AdWords.