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Rob Silsbury

VP, E-commerce at Alshaya Group

Rob Silsbury is a seasoned marketing and eCommerce executive with extensive experience in driving digital transformations and profitable growth across leading retail brands. Currently serving as Vice President of Marketing & eCommerce at Alshaya Group since April 2021, Rob focuses on enhancing the company's strategic direction in the MENA region. Previous roles include Global Marketing & eCommerce Director at The Dune Group, where Rob integrated marketing and eCommerce teams, and SVP of Digital & Ecommerce at Ralph Lauren, responsible for the entire EMEA digital business. Additional experience spans positions at Tiffany & Co., Glasses Direct, Boden, and SAGA Group Ltd., where Rob consistently drove customer acquisition and improved operational efficiencies, showcasing a strong history of successful outcomes in digital marketing and eCommerce strategy.

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