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Ita Casas currently serves as the Marketing and Communication Director at ALQVIMIA since October 2020 and has been mentoring fashion startups at Modacc – Clúster Català de la Moda i el Textil since 2019. Additionally, Ita has been an accredited consultant for ACCIÓ, focusing on marketing, sales, and digital channels since March 2017. Prior experience includes serving as CEO of OLIVIA - Communication from July 2012 to October 2020, and holding various communication roles at YERSE S.A, Paddock Bulevard, OPEN.Comunicació i Disseny, and Tiempo BBDO between 1992 and 2012. Educational qualifications include a Postgraduate degree in Beauty Marketing from Beauty Business School, a Digital Marketing postgraduate from OBS Business School, and a Bachelor's degree in Communication Sciences, specializing in Advertising and Public Relations from Universitat Autònoma de Barcelona.