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Yuriy Yurchenko is an accomplished professional with extensive experience in growth strategy, marketing, and investment banking. Currently serving in a growth role at NDA since May 2023, Yuriy focuses on identifying opportunities for product portfolio expansion and executing improvements for marketing and user retention. In a dual role as Head of Marketing at AlphaNovel since June 2022, Yuriy significantly enhanced user acquisition, achieving a five-fold increase in monthly marketing volumes and launching new channels contributing to 20% of user volumes. As an Investment Banking Senior Associate at Concorde Capital since February 2019, Yuriy has been involved in major M&A deals, portfolio supervision, and the establishment of a startup project. Previous experience includes an Analyst position at EY, where Yuriy was recognized for outstanding performance and contributions to financial modeling and communication design. Yuriy holds multiple degrees, including a Master of Science in System Analysis from the National Technical University of Ukraine and a degree in International Economic Relations from Taras Shevchenko National University of Kyiv.