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Alba Camañas, PhD, is the Director of Communication and Marketing at Grupo Alonso since January 2016. Prior to this role, Alba served as a university professor at Universitat Jaume I from 2011 to 2016, teaching courses in new trends and processes in communication as well as journalism and audiovisual communication. Alba's early career includes positions as a journalist and editor at Radiotelevisión Valenciana from 2005 to May 2014 and at El Mundo Comunidad Valenciana-Nacional from 2000 to 2005. Academic credentials include a Licenciatura in Journalism from the University of Valencia, a Postgraduate degree in Online Strategy from Universitat Politècnica de València, a Doctorate in Business and Institutional Communication from Universitat Jaume I, and a stint in the Erasmus program at the University of Liège. Additionally, Alba holds a Licenciatura in Humanities from Universitat Oberta de Catalunya and completed a Pedagogical Aptitude Course at the University of Valencia.