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Doncho Hadzhiev possesses extensive experience in the food and beverage industry, currently holding positions as Head of Commercial and Head of Business Unit Bakery and Juice at Almarai. Previously, Doncho held various roles at The HEINEKEN Company, including Marketing Manager and Senior Brand Manager at Zagorka Brewery in Bulgaria, where responsibilities included managing brands such as Ariana and Stolichno. Doncho began a career at UNWE's Entrepreneurship Development Centre as a Project Manager and Trainee. Education includes an Executive degree in Business Administration and Management from Henley Business School, supplemented by coursework at the University of Cambridge.