Silvia Melgar is a seasoned professional with extensive experience in digital channel management and innovation. Currently serving as Gerente Regional de Canales Digitales at Almacenes SIMAN since November 2022, Silvia has improved the conversion rate of siman.com and enhanced continuous value delivery. Previously, as Jefe de Canales Digitales at Banco Cuscatlán El Salvador, Silvia extended the adoption of digital banking, developed strategic roadmaps, and led agile technology projects. Silvia's earlier roles at Avianca Holdings S.A. included Coordinadora de Estrategia e Innovación for LifeMiles, where initiatives led to significant mobile app enhancements and user engagement. Silvia holds a Master in Business Analytics and Data Management from INCAE Business School and a Bachelor's Degree in EconomÃa y Negocios from ESEN.
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