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Minna Vaarala is an experienced media specialist with a focus on content marketing and media planning, currently serving at Alma Media since May 2021. Prior to this, Vaarala held the position of media planner at Otava Markkinapaikat/Nettix from January 2018 to April 2021, and at Otavamedia from January 2016 to December 2017 as a product assistant. Vaarala's early career included roles as a salesperson at HOK-Elanto and Suur-Seudun Osuuskauppa SSO between 2014 and 2014. Educationally, Vaarala earned a Master of Business Administration (MBA) in Business Development from Turku University of Applied Sciences between September 2020 and June 2023, and a Bachelor of Business Administration (BBA) in Business Marketing from Laurea University of Applied Sciences from 2013 to 2016.