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Maarit Tarkiainen is a seasoned professional with extensive experience in various leadership and advisory roles across multiple industries. Currently serving as a Senior Advisor at Alma Media since June 2022, Maarit focuses on automotive marketplaces and the sharing economy. As the Managing Director and Founder of Equitar Oy since July 2015, Maarit leads Nordic distribution of equestrian products. Previous roles include Business Designer and Growth Architect at Dunning, Kruger & Associates, Senior Consultant at Rinne & Partners, and Head of Marketing Services at Fonecta Enterprise Solutions. Maarit's career also encompasses positions at Fonecta Oy, Avaus Consulting, and SWOT Consulting, with a solid educational foundation, having earned a Master of Science in Organisation and Management from Aalto University.