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Melinda Booth, vice president for communication and marketing, oversees marketing efforts for Alma College, including public relations, graphic design, web, digital and social media. She collaborates with campus colleagues and external partners in the planning, coordination and production of marketing initiatives; acts as steward of the college brand; is responsible for assuring consistent and appropriate use of the college’s graphic standards; and determines the best media and distribution approaches to convey Alma’s key messages. She graduated from Alma College in 2002 with a Bachelor of Arts degree and later went on to receive a master’s degree from Oakland University before returning to her alma mater in 2015.