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Ross Sergeant currently serves as the Global Head of Media at Allwyn, a multi-national lottery operator, since April 2023. Prior to this role, Ross held the position of Global Head of Media at Asahi Europe & International from May 2020 to March 2023. Earlier in the career, Ross was the Chief Executive Officer at Limelight Media Consulting between January 2015 and July 2018, and worked at Diageo as a Media Manager for both Great Britain & Ireland and South Africa from September 2004 to May 2009. Ross holds a Bachelor of Business Science in Finance from the University of Cape Town and a Post Graduate Diploma in Marketing Communications from the Red & Yellow Creative School of Business.