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Kevin Potthoff currently serves as the Chief Executive Officer of Alluraâ„¢ Fiber Cement Products, a position held since February 2014, leading operational functions and managing a team of 11 key executives across 500 employees in three manufacturing plants. Previous roles at Allura included Vice President and General Manager, VP of Sales, Director of Strategic Accounts, and Strategic Accounts Manager, emphasizing customer-centric strategies and partnership development. Prior experience includes a Sales Manager role at CertainTeed Corporation, Area Sales Manager at James Hardie Building Products, and Sales Manager at Louisiana Pacific Corporation. Kevin Potthoff holds a Bachelor of Science in Business Administration (Finance) from Auburn University, earned in 1990.