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PJ Rothman has extensive experience in eCommerce and online marketing. They started their career in 2009 at WinZip Computing, where they held various roles including Affiliate Coordinator, eCommerce Specialist, Online Marketing Manager, and Senior Online Marketing Manager. In these positions, they were responsible for developing and executing marketing strategies, managing digital campaigns, and optimizing the customer journey to drive revenue growth. In 2022, PJ Rothman joined Alludo as the Director of eCommerce and later became the Sr. Director of eCommerce. In this role, they lead a team responsible for developing and executing global eCommerce strategy and operations across multiple brands. PJ Rothman's data-driven approach and proven track record have contributed to growth and profitability throughout the sales funnel. Prior to their career in eCommerce, they also served as the Waterfront Director at Camp B'nai Brith of Ottawa from 2007 to 2009.

From 2005 to 2009, PJ Rothman attended Concordia University, where they pursued a Bachelor of Commerce degree. They focused on the field of Finance as their major and also had a minor in Management.