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Sarah Owen currently serves as a Brand Communications Associate at AllTrails, following a significant tenure at Backbone Media as a Senior Account Manager and other roles within the company. With experience in social media management and public relations, Sarah has worked in various capacities including Social Media Associate at MarketBoost, LLC, and as a Graduate Development Professional at FleishmanHillard. Educational achievements include a Bachelor's degree in Communication and Media Studies from the University of Virginia and a summer study abroad in Photography at ISI Florence. Earlier professional experiences include internships and positions focusing on social media strategy, content creation, and analytics across multiple organizations, underscoring a robust background in digital communications and marketing.