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Since 2014 Erica has been promoting a culture of family at Alloy Wealth by ensuring every client is treated to a first-class service experience. Whether it’s in person, over the internet, or on the phone, Erica personalizes every interaction because, at Alloy Wealth, clients are never just a number. While building relationships with the clientele is her favorite part of the job, Erica wears multiple hats. As the Chief Compliance Officer in a highly regulated industry, she reviews all marketing materials to ensure they are never exaggerated, misleading, or overly promissory. She works closely with the firm’s CEO to create policies and procedures and ensure that new business is processed in a timely fashion and in accordance with carrier guidelines. As Director of Operations, she supervises the day-to-day workflow of the staff, coordinates travel and events, and handles all human resource matters. A former educator, Erica also helps to troubleshoot potential issues for the firm’s educational workshops and events.

Erica entered the financial services industry in 2013 as an employee in the insurance business. It was there she obtained a foundation of knowledge about carrier nuances and procedures, as well as best practices when assisting clients. Prior to her career in financial services, Erica served as an instructor at Gaston College.

Erica graduated with honors from Belmont Abby College with a Bachelor of Arts and from Gaston College with an Associate of Arts degree, also with honors. She serves as a board member to the Ashbrook Foundation to help raise money for student scholarships and programs for Ashbrook High School in Gastonia, North Carolina. When not in the office, she can be found spending time with her family, which now includes her husband, three children, a son-in-law, one dog, and a pampered cat.