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Mandy Herrmann serves as the Chief Marketing Officer at Allivet since February 2024 and contributes as an Expert at Primary Venture Partners and Mentor at EM Marketing, both also starting in January 2024. With extensive experience, Mandy has held significant marketing leadership roles, including Chief Marketing Officer at Cuyana and Vice President of Marketing at Balsam Brands, demonstrating proficiency in acquisition, brand engagement, and performance marketing. Prior positions include various roles in search marketing and SEO, leading teams to optimize digital marketing strategies. Mandy also chaired the Young Professional Group at the German American Business Association and holds a Master of Arts in Communications from Technische Universität Dresden, along with additional education from The Ohio State University.