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Dana Lantion, MBA, is an experienced marketing professional currently serving as Campaign Marketing Manager for Informa Connect Life Sciences, overseeing the TIDES and Cell & Gene Therapy and BioProcess portfolios. With a strong background in digital marketing and strategy, Dana has also founded and led Marketing Squared, a digital marketing agency focused on supporting startups and small businesses. Volunteer experience includes serving as Volunteer Marketing Co-Director for Allies in Music Education, where market research and strategy adjustments were implemented to enhance branding efforts. Dana's earlier roles include positions as Digital Marketing Strategist at Birdhouse Marketing and various marketing internships, showcasing a holistic understanding of marketing across different sectors. Educational qualifications include a Master of Business Administration with a focus on Marketing, and a Bachelor of Science in Business Administration specializing in Entrepreneurship and Marketing, both from the University of Massachusetts Lowell.