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Brianna Babb is a seasoned marketing professional with extensive experience in brand strategy and management. Currently serving as Vice President of Brand Strategy at Allied Sports since January 2022, Brianna previously held the position of Director of Brand Management at SPARK, overseeing strategic direction for major clients such as PetSmart and Visit Newport Beach. Additional roles include Director of Client Partnerships & Strategy at PIA Agency, where Brianna developed a strategic process for client partnerships, and Brand Director at NORTH, managing key brands like CLIF Bar and Deschutes Brewery. Earlier career highlights include managing digital accounts at Wieden + Kennedy and account management at WONGDOODY, focusing on diverse campaigns and client needs. Brianna holds a Bachelor of Arts in Journalism with an advertising concentration from the University of Oregon.