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Lucy Goddard has a diverse work experience in the marketing and media industry. Lucy is currently working at Allied Global Marketing as a Senior Director, Client Solutions. Prior to this role, they worked as a Director, Client Solutions at the same company.

Before joining Allied Global Marketing, Lucy worked at Initiative as an Associate Director, Digital Partnerships. Their responsibilities included leading a team in planning digital campaigns and custom partnerships for Amazon Prime and Amazon Music. Lucy worked closely with the client's 1P data team to evaluate performance, identify media opportunities, and make recommendations.

Lucy also gained experience at The Story Lab as a Content Distribution Manager, Programmatic. Here, they pitched and project managed custom partnerships, utilizing various media channels such as TV, OOH, Print, Radio, and Cinema. Lucy provided consultation on digital and social amplification, informed clients and internal teams on the digital landscape, and improved digital workflow processes.

At iProspect, Lucy worked as a Planner, Programmatic, where they managed client relationships and planned programmatic campaigns for Microsoft, AutoTrader, Camelot, and More Than. Lucy assessed partner capabilities, data opportunities, and provided recommendations to clients.

In their early career, Lucy worked as an Account Executive, Biddable at M4C- Integrated into GroupM, where they planned and activated search and social campaigns for the UK Government. Lucy implemented, optimized, and reported on campaigns using various platforms.

Lucy's work experience also includes a role as a Field Marketer at Red Bull, where they gained valuable experience in marketing and promotions.

Overall, Lucy Goddard has a strong background in client solutions, digital partnerships, programmatic advertising, and campaign planning and execution.

Lucy Goddard completed their Bachelor of Arts (B.A.) degree in Communication and Media Studies from the University of Sussex, where they attended from 2010 to 2013. In 2012, they also studied at the University of Amsterdam for a period of one year. In 2016, they attended a program called Squared Online but did not earn a degree or specify a field of study.