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Allison Loehman is a seasoned marketing professional currently serving as the VP of Growth Marketing at Allied Benefit Systems since January 2023. In this role, Allison leads the growth marketing strategy, focusing on customer acquisition, expansion, and retention. Prior to this, Allison held various positions at Refine Labs, including VP and Director of Demand Generation, where responsibilities included enhancing demand generation for B2B SaaS companies. Previous experience also includes a leadership role in demand generation and marketing at benefitexpress and marketing management at Patten CAT. Allison's educational background includes a Bachelor’s degree in Speech Communication and Spanish from Augustana College and a Master’s degree in Library and Information Science from Dominican University.