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Martin Bull is an experienced CRM and marketing professional, currently serving as the CRM Manager at Allianz Direct since October 2023. Prior roles include Manager of CRM & Loyalty at McDonald's from June 2019 to September 2023, and Online Marketing Manager for eCRM & Customer Data at Jochen Schweizer mydays Group between July 2017 and May 2019. Martin Bull's earlier experience includes roles at Planet Sports GmbH and PC-WARE, where responsibilities encompassed social media, performance marketing, and international online marketing. Educational credentials consist of a Diplom in Wirtschaftswissenschaften from Hochschule Mittweida, completed in 2010.