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Nicholas Daniels began their work experience in 1991 as a Sales representative at GSK. Nicholas then moved on to work as a Business Development professional at Christie Software in 1992. After that, they became an IBM Account Manager at The Span Consultancy in 1993, where they significantly grew revenue. From 2003 to 2005, they served as a Director at Hurst. Nicholas then worked as a Non-Executive Director at Preferred IT from 2005 to 2009. In 2013, they became an Interim Product Owner at babylon Health, a digital healthcare company. From 2014 to 2015, they were a Product Manager at a Luxury Hotel Brand. In 2015, they joined a Luxury Hotel Chain as a Product Manager, where they improved the guest experience using Chat technology. Since 2009, Nicholas has been heavily involved with Alliants, a company they co-founded and where they currently serve as the Chief Product Officer. At Alliants, they have held multiple roles, including COO, where they helped expand the company and worked on strategy and planning, and ultimately, the identification and delivery of digital platforms for customer engagement within the travel and hospitality industry.

Nicholas Daniels attended the University of Southampton from 1988 to 1991, where they pursued a BSC Hons degree in Chemistry.