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James Mackenzie is a seasoned marketing professional with extensive experience in the wine industry, currently serving as the Head of UK Marketing at Alliance Wine since November 2015. With a background that includes overseeing marketing strategies for over 200 wineries and generating significant revenue, James has also held pivotal roles such as Marketing Manager for Australian Vintage Limited and Seresin Wine Estate, as well as Brand Manager at Huia Vineyards. James’s wine marketing expertise is complemented by a solid foundation in law, having practiced as a solicitor for over seven years before transitioning to the wine sector. James holds a Bachelor of Laws (LL.B.) from Anglia Ruskin University.