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Daniel Creed has a strong background in marketing and media strategy. Daniel started their career in 2006 as a Digital Marketing Manager at Alliance & Leicester. In 2008, they joined Santander UK as a Media Planning Manager and gradually moved up the ranks to become a Lead Media Strategist. Daniel'smost recent role at Santander UK was as the Head of Marketing Planning & Effectiveness. Throughout their career, Daniel has demonstrated expertise in media planning, marketing effectiveness, and digital marketing.

Daniel Creed attended Saïd Business School, University of Oxford in 2023, where they studied Artificial Intelligence. Prior to that, they obtained a Bachelor of Arts degree in Business and Marketing from De Montfort University.