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Susan Finkelpearl

Chief Experience Officer at Alley Interactive

Susan joined Alley in 2014 to build a fully integrated user experience (UX) and design practice. Her team provides clients with a full suite of services spanning identity and user experience design, formative research, information architecture, content planning, and writing, and user testing.

In her role, Susan has reduced the time it takes to create new designs through a discovery workshop process that rapidly identifies digital priorities and yields design artifacts that are iterated upon and user-tested. She facilitated the team’s transition to an Agile approach emphasizing cross-discipline collaboration and a dynamic design process that prioritizes prototypes over static comps.

Susan has significant experience in revamping information architecture for large-scale, multi-faceted organizations such as The Brookings Institution and The Henry J. Kaiser Family Foundation.

Susan is based in Silver Spring, MD, and holds a master's in Communications from John Hopkins University.


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