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Paola C. is a seasoned marketing professional with extensive experience in digital media strategy and execution. Currently serving as Director at Allergan Aesthetics since April 2021, Paola oversees the paid media strategy and operations for the company's portfolio and Allē Loyalty Program, focusing on both consumer and B2B campaigns. Prior roles include Associate Director and Senior Manager at Neo Media World, where Paola managed omni-channel media planning and strategy for B2B and B2C clients. Additional experience spans positions at Ogilvy as a Digital Strategist, McCann Worldgroup in social media management, and internships at Young & Rubicam, Reputation Squad, Sun Resorts, and Convoca Agency. Paola holds a Bachelor of Science in Communication with a focus on Public Relations from Boston University.