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Haoting (Demi) Cui is an experienced digital marketing professional with a strong background in consumer engagement and campaign management. As a Senior Manager of Digital Marketing at Allergan Aesthetics since April 2019, Haoting has effectively led CRM initiatives and digital campaigns, focusing on social marketing and paid media. Previously, as a Digital Marketing Manager at McDonald's, Haoting developed comprehensive CRM strategies, managed the loyalty program, and acted as the product owner for the WeChat mini program, enhancing customer interaction and sales. With prior roles as a Business Analyst at Zamplus Technology and Senior Research Consultant at Kantar Media CIC, Haoting possesses a solid foundation in data analysis and market research. Academic qualifications include a Master of Science in Marketing Analytics and Communication from the Illinois Institute of Technology and a Bachelor of Business Administration from Shanghai Normal University.