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Meredith Baker is a skilled eCommerce and content specialist with a diverse background in digital marketing and operational efficiency. Currently serving as a Product Content Specialist at Allegion since July 2021, Meredith has successfully configured Salsify Insights for eCommerce content tracking and collaborated with teams to enhance product setup and A+ content. Prior to Allegion, Meredith operated as a Freelance eCommerce Consultant, where significant achievements included increasing online traffic by 22% and implementing marketing initiatives that led to a 28% sales growth. As an Ecommerce Manager at Lippert, Meredith generated over $5 million in sales through strategic optimizations and effective cross-functional collaboration. Educational qualifications include a Bachelor of Business Administration from Western Governors University and an Associate of Arts and Sciences from Ivy Tech Community College.