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Jeroen Stel is an accomplished professional with extensive experience in business development and marketing within the security and consumer product sectors. Currently serving as Global Business Development Director at Allegion since June 2017, Jeroen manages the Axa Bike Security brand, overseeing strategic planning, product portfolio management, and marketing activities across multiple countries. Previously, Jeroen held leadership roles at AXA Stenman Nederland BV, where responsibilities included product management and marketing communications, leading to significant market share retention and brand rebranding. Jeroen began the career as a Marketing Manager and Area Sales Manager at KRANENDONK, with involvement in international project sales and marketing. Educational qualifications include a Bachelor of Science in International Management from Amsterdam University of Applied Sciences, complemented by multiple certifications in marketing.