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Paul Gayter has extensive experience in brand marketing, advertising, and communications. Paul is the Founder and Chief Content Officer of All Sober since October 2020. Prior to this, they served as the President and Co-Chief Creative Officer at Brainwave from October 1999. During their tenure, they worked with numerous Fortune 100 companies and top global brands, achieving significant success in helping clients become brand leaders and increasing their revenues. Before Brainwave, Paul held the position of Executive Creative Director at Arnold Worldwide from 1996 to 1999. Paul also owned and served as the Creative Director of Creative Artery, a successful boutique advertising and design agency from 1989 to 1996, where they created campaigns for various clients. Earlier in their career, Paul worked as the Group Creative Director at Saatchi & Saatchi from April 1987 to August 1988, coordinating ad campaigns for Mars European marketing efforts. Paul began their career as an Art Director/Writer at Collett Dickenson & Pearce and Leo Burnett in the early 1980s and late 1970s, respectively.

Paul Gayter attended Manchester Polytechnic from 1975 to 1979, where they studied communication arts with a focus on advertising.