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Jim Reaves has a significant amount of experience in the truck sales industry. Jim began their career as a Sales Representative at Cherokee Kenworth Inc. in 1993 and stayed with the company for 18 years until 2011. Jim then moved to Spartan ERV where they served as a Sales Manager for three years. In 2014, Jim joined Kenworth Truck Company as a District Sales Manager and later became the Vocational Fleet Sales Manager. In 2023, they transitioned to All Roads as the Director of Truck Sales.

Jim Reaves attended the University of South Carolina from 1986 to 1990, where they earned a Bachelor of Science degree in Business Administration and Management.