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Abhi M is an experienced media professional specializing in media planning and buying. Currently serving as Media Planner Buyer at All Response Media since February 2022, Abhi has previously held positions including Senior Media Executive and Media Executive. At Zee Entertainment Enterprises Limited from November 2018 to February 2021, Abhi was a Sales Manager, successfully promoting ad sales for various channels and implementing impactful advertising ideas. Prior experience includes roles as Media Planner at Lodestar Universal and as a Trainee at Motivator (Group M Media India Pvt. Ltd.), where Abhi focused on campaign planning and market analysis. An educational background includes a Master's in Business Analytics from the University of Surrey and an MBA in Marketing from ABBS Bangalore, complemented by a Bachelor's in Computer Science Engineering.