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Jacobo Ramón Álvarez has a diverse work experience in marketing and digital roles. Jacobo currently works as a Digital Marketing Specialist at Alkemy enabling evolution. In their previous role at FAUS International Flooring, they were responsible for creating and implementing digital strategies, including SEO optimization and social media management. Jacobo also worked as a Director of Planning and Digital Marketing at Oligatore, where they directed the company and developed annual business plans, designed processes, and managed client strategies. Prior to that, Jacobo worked as an International Market Manager at Best Option Media, where they designed market penetration strategies and evaluated media plans. Jacobo started their career as a Supervisor at Byron and gained experience as an intern at M&C Saatchi and Publiasa in various departments.

Jacobo Ramón Álvarez completed their Bachelor's degree in Ciencias Sociales from IES Obispo Argüelles in the year 2006. Jacobo then pursued a degree in Publicidad y Relaciones Públicas from both Universidad de Valladolid (2006-2009) and Universitat d'Alacant (2006-2011). In 2014-2015, they attended the University of Leeds and obtained a Master of Science (MSc) degree in International Marketing Management.