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Alla Petukhovich has an extensive background in sales, marketing, and communications, currently serving as a Commercial Development Manager for the Carlsberg Group since September 2024. Previously, Alla held various roles at Alivaria Brewery, including Sales Development Manager and Head of Trade Marketing, where responsibilities spanned from sales strategy to market development. Earlier career experiences include serving as an Account Manager at PR&BTL-agency "PR kvadrat," where Alla managed integrated marketing projects, and as an Event Manager at Alpha Radio, focusing on event planning and advertising projects. Additionally, contributions at the National State TV and Radio Company included overseeing a youth-focused project. Educational qualifications feature a degree in Broadcast Journalism from Belarusian State University, supplemented by additional training in business coaching and marketing.