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Gordon G. Hay is a co-founder and creative visionary at ALINE Systems Inc., where since 2005, expertise has been utilized to develop patented technologies for foot suspension products that enhance body movement and performance. Additionally, Gordon Hay founded bIVAb LLC in 2005 and previously held the position of founder and president at Solesystems from July 1998 to April 2005, focusing on developing, patenting, and licensing performance footwear technologies, as well as leading footwear component innovation, design, and a prototype lab for an international clientele.