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Elice Lau has held various positions in the past decade. From 2009-2010, they were a Business Development Manager at International SOS. From 2010-2011, they were a Senior Manager at Asia Jet. From 2011-2013, they were a Director of Business Development (S.E.A.) at Innoverz Limited. During this time, they were also a Non Executive Director at ARBA Holdings Ltd. (A WPP-Ogilvy Company). From 2013-2019, they were a Chief Operating Officer and Director of Corporate Development at K-Matrix Digital Intelligence Limited. Most recently, they have been the Chief Strategy Officer at AlikeAudience since 2019.

Elice Lau has studied Foods, Nutrition, and Wellness Studies, General at Cornell University, Image Consulting at the Fashion Institute of Technology, and obtained a BSc in Construction from The Hong Kong Polytechnic University. Elice also attended Ying Wa Girls School. In addition, Elice Lau obtained a Strategic Thinking Workshop certification from TreeholeHK Corporate Training Consultant in January 2022.