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Bosco Lam has been in the tech industry since 2010. Bosco started as a Product Marketing Analyst at NETGEAR in 2010 and then moved on to become a Sales Analyst at Societe Generale Corporate & Investment Banking in 2011. In 2013, they founded a Stealth Startup. In 2015, they co-founded AlikeAudience, Inc., where they worked to connect consumer identity and digital universe for brands. In 2020, they joined the IAB Tech Lab Addressability Working Group. Currently, they are the Founder and Writer of boscolam.xyz, where they write their OTIR to induce innovative thinking and receive constructive feedback.

Bosco Lam has a Master of Science in Emerging Digital Technologies from UCL and a Bachelor of Arts in Economics from the University of California, Berkeley.