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Andrew Nadeau is an experienced marketing professional and founder of Align.ly, established in April 2017, specializing in optimizing go-to-market operations for data-driven B2B organizations. Previously, Andrew served as the Director of Marketing at Unidesk from October 2010 to January 2017, where responsibilities included leading demand generation programs, implementing an Account-Based Marketing strategy that significantly increased average deal sizes, and aligning marketing with sales to enhance pipeline value. Andrew's background also includes roles such as Sales Development Manager and Online Marketing Manager at Unidesk, as well as a marketing consultant at Scratch Marketing + Media and an associate at InkHouse Media + Marketing. Andrew's educational credentials include a Bachelor of Science in Corporate Finance and Accounting from Bentley University.