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Mark Rootz, VP of Marketing at Alif Semiconductor, is a business and technology executive with 35+ years’ experience who specializes in semiconductor product definition, productization, go-to-market, business development, and team building. He previously held positions in these roles at leading companies such as STMicroelectronics, Freescale, and Renesas. Mark began his career in systems engineering for networked avionics, then automotive powertrain control before moving to the semiconductor industry in the realm of microcontrollers, microprocessors, and connectivity. His technology areas of focus include embedded processing and control, artificial intelligence/machine learning, low power wireless communication, and extremely low-power semiconductor techniques. Mark holds BSEE and MSEE degrees from the University of Missouri – Rolla.