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Florencia Taborda is a seasoned professional in product ownership and strategic marketing, currently serving as a SaaS Product Owner at Alias Group - Divisione Alias Digital since March 2022. Previously, Florencia worked as a Mobile Product Owner at Banco de la Provincia de Buenos Aires, where responsibilities included managing the design and usability of the bank's mobile application. With extensive experience at Banco Hipotecario, roles included Product Owner for Self Service Terminals, IVR & ATM Channels, where strategic vision and compliance were prioritized. Educational credentials include a Master in Strategic Marketing from Universidad de Ciencias Empresariales y Sociales, a Coaching degree from Escuela Argentina de PNL y Coaching, and a degree in Social Communication from Universidad Nacional de Quilmes.