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Ana Inés Bolaños Castro serves as the Coordinadora at the Centro de Innovación y Emprendimiento (CIE) at Universidad Latina de Costa Rica since May 2023, focusing on supporting entrepreneurs and job creation in the country. With extensive experience in marketing and education, Ana Inés has also worked as a virtual consultant and mentor for PYMEs at Merca 360° CR since March 2017 and as a marketing and entrepreneurship lecturer at Tecnológico de Costa Rica. Additional roles include training in marketing and digital transformation at ALIARSE, teaching market research and managerial leadership at Universidad San Juan de la Cruz, and serving as an academic professor at Universidad Autónoma de Centro América. Ana Inés's background includes strategic marketing consultancy and communication management, along with a strong academic foundation, holding a Master's degree in digital communication and multimedia content from Universidad de Cantabria.