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Julián Andrés Sacristán Forero is an accomplished professional with extensive experience in pricing, marketing, and business intelligence. Currently serving as the Pricing Director at Team Foods since April 2023, Julián manages customer service, sales administration, and pricing for the Team Solutions business in Colombia and Middle Americas. As an Associate Professor at Universidad del Rosario since March 2016, Julián teaches various subjects related to marketing and finance. Previously, Julián was the Pricing Leader at Organización Corona, focusing on cultivating a corporate culture around value pricing, and held multiple roles at Alpina, where significant contributions were made to marketing practices and innovations. Earlier professional experience includes leading marketing and business intelligence efforts at Etex Colombia S.A. Julián holds advanced degrees in Marketing from ESIC Business & Marketing School and CESA, along with a Bachelor’s degree in Business Administration from Universidad de Los Andes.