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Alaa El Dien Abou Seada is an experienced professional in customer experience management and auditing, currently serving as Customer Experience Manager at Alfardan Group since October 2019, where responsibilities include developing customer experience strategies and implementing a central CRM department. Prior experience includes roles at Doha Bank, progressing from Call Center Executive to Contact Center Supervisor, focusing on quality assurance and training. Alaa also has a background in auditing from PROF DR AZIZ & SAMIR EL DELGAWI OFFICE, where auditing financial documents and generating reports were key tasks. Earlier positions include Telesales Team Leader at Pulse Telecom. Alaa holds a Master’s degree in Digital Marketing from the University of Liverpool and a Bachelor’s degree in Accounting and Finance from Kafr El-Sheikh University.