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Natascha Cruz Chanto is a seasoned marketing professional with extensive experience in communication and employer branding at AlfaPeople since May 2021. Responsibilities include developing and implementing communication and marketing strategies to enhance AlfaPeople's image as an employer in the LATAM region, leading employer branding initiatives, and executing campaigns and events. Previously, Natascha served as Marketing Lead for Central America and Ecuador, overseeing advertising campaigns from creation to launch and managing content for websites and social media. Prior experience includes roles at Grupo Nación as a Content Marketing Executive and Digital Projects Manager, focusing on digital advertising strategies and performance analysis. Natascha holds a Licenciatura in Marketing from Universidad Latinoamericana de Ciencia y Tecnología and a Bachelor's degree in Business Administration with an emphasis on Marketing from Universidad Central de Costa Rica, along with additional certifications in digital marketing and business management.