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Aitor Apesteguia is an experienced marketing professional currently serving as the Director de Marketing at Alegria-Activity since April 2023. Prior to this role, Aitor held several significant positions at Baskonia - Alavés Group, including Group Marketing Director and Deputy General Manager from September 2016 to July 2022. Aitor also contributed to BASKONIA KIROL HIRIA SL as Gerente and Director Comercial y Marketing from March 2009 to September 2016. Earlier career experiences include working at BMW/MINI Motor Gorbea as Responsable Sales Assistant in the Commercial Department from 2000 to 2008, and at Coca-Cola Europacific Partners as Gestor de Mercado from April 1998 to June 2000. Aitor holds a Master's degree in Commercial and Marketing Management from IE Business School (2007-2008) and a degree in Empresariales from Universidad Nacional de Educación a Distancia (U.N.E.D.).