Ekaterina Korytko has a diverse work experience spanning over 20 years. Ekaterina started their career in 1999 as a Brand Manager at L'Oréal, where they implemented international marketing and sales strategies for Kerastase and l'Oreal Professional brands. Ekaterina remained with L'Oréal until 2006.
In 2006, they joined Rusdel, a French distributor of luxury luggage, as a Marketing Director. Ekaterina was responsible for departmental work organization, marketing strategy, budgets, and price policy. Ekaterina provided marketing support for the personal retail chain 'Equipage' and boutiques such as Tumi and Longchamp.
From 2007 to 2008, Ekaterina worked at Dessange International as a Brand Director. Ekaterina handled brand direction, sales and marketing strategies, and conducted market research.
In 2008, they joined United Europe-Holding as the Group Brand Director. Ekaterina was responsible for brand direction for brands like Rene Furterer, Annayake, and Lancaster. Ekaterina also created sales and marketing plans, budgets, and managed new launches. From 2013 to 2015, they served as the Prestige Department Director at the same company, managing luxury perfumery and cosmetic brands. Ekaterina developed marketing and commercial strategies and handled negotiations with main perfumery chains.
Their most recent position was as the Commercial Director at Aldo Coppola since 2016. Their responsibilities included the distribution of luxury skincare and haircare brands in various locations, such as Tsum, Gum, l'Etoile, and Rive Gauche. Ekaterina also managed beauty salons and handled purchases.
Overall, Ekaterina Korytko has exhibited expertise in brand management, marketing strategy, sales, and negotiations throughout their career.
Ekaterina Korytko obtained a Bachelor's degree in Foreign Languages from Moscow Pedagogical State University between 1991 and 1996. Ekaterina also underwent trainings in Business Administration and Management, General at Trainings in United Europe Holding from 2009 to 2012. Additionally, they attended the L'Oreal Paris training school from 2003 to 2006 to enhance their Selling Skills and Sales Operations.
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