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George Adams has a diverse work experience spanning multiple industries and roles. George joined ALDI Süd in 2015 and held various positions including Area Manager, District Manager, Buying Manager, and most recently, Buying Director. In November 2022, they transitioned to the role of Director, International Data and Analytics. Prior to ALDI Süd, George worked at JumpIn Travel as a City Manager and later as a Marketing Analyst. Their earlier experience includes a sales role at William Powell.

George Adams earned a Bachelor of Arts degree in Politics from Newcastle University from 2012-2015.