��������

Paulina Arana Mastroberti is an experienced digital marketing and communication professional currently serving as a Tutor for Postgraduate Strategy and Digital Creativity at Universitat Autònoma de Barcelona since April 2023 and as Digital Marketing Manager at ALDI ESPAÑA since September 2022. Previously, Paulina was an Account Director at Wunderman Thompson España, overseeing digital and CRM communication strategies for Naturgy, and held positions including International Account Supervisor at ContrapuntoBBDO and CRM & Digital Account Supervisor at Proximity Barcelona, where leadership in communication strategy development and implementation was key. Paulina's career includes roles focusing on digital strategy for brands like Sanex, Caprabo, and SEAT, backed by academic credentials in Business Communication and Public Relations.