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Marta Masriera Vilaseca has extensive experience in category management, marketing, and administration. Currently working as a Regional Category Manager at ALDI ESPAÑA, Marta is responsible for assortment decisions based on market shares and consumer habits, prioritizing local products. Previously, Marta worked as a Product Marketing Manager at Grupo ODE and as a Secretary of Accounts and Accounting at M.N.&A., S.L. With a degree in Administration and Business Management, Marta is skilled in negotiation, sales analysis, and campaign planning.