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Rene Spaanderman is a seasoned professional specializing in strategy, innovation, and product development, currently serving as Strategy & Innovation Manager at Ayvens since June 2024. Previously, Rene held key roles at ALD Automotive Nederland from June 2021 to May 2024, where contributions included leading the Innovation Studio and achieving multiple awards for excellence in the leasing industry. With extensive experience dating back to 2003 at Sektor Music Services as an artist, producer, and DJ, Rene has also impacted various sectors through strategic roles at Kega, M2mobi, and INretail. Rene is recognized for expertise in cross-channel retail strategies and innovation, and has co-authored several publications on retail challenges. Educational background includes a Bachelor's degree in Communication from Inholland University and a certification in Innovation Management from ICM opleidingen & trainingen.